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Feeds for Practical Ecommerce Articles [Practical eCommerce is the magazine to help grow your own ecommerce business. We provide practical articles, tips, tools, guides and resources, including help with ecommerce software, marketing, conversions, analytics, SEO and more to our subscribers who are growing their online businesses! ]

1. Quick Keyword Research Tools
At the core of many search engine optimization campaigns is keyword research. In order to target what Internet users are looking for, the choice of words they use to describe those things must be known. By following tendencies in keyword choices, a website can target searches for those terms to capture traffic from search engines, internal searches and even social media entities. There are many keyword research tools of varying size and complexity, but often only a quick and simple reference is needed. When a large number of pages is being optimized (as they often are in ecommerce situations, such as creating or improving product pages) the subject is obvious, time is of the essence, and only a cursory amount of keyword research is needed. An effective and basic tool for this scenario is actually right at your fingertips: Google Suggest. Google Suggest began as a separate interface within the Google itself as an experimental page that would offer a dropdown menu of...

2. Shopping Search Engines: Six To Consider
If you consider yourself an online retailer, you most likely are familiar with the major pay-per-click (PPC) search-advertising providers: Google, Yahoo! Search Marketing, and MSN. Advertising on these search engines can bring sales to your site. However, you may be missing out on a lot of sales if you have not considered getting listed in the shopping search engines. Let's take a look at shopping search engines and see what each of them has to offer. NexTag NexTag is a comparison-shopping site. Sellers can "pay-per-performance," meaning that you will pay-per-click depending on how much you bid for each click. Minimum bid prices are already set, and there is a rather large minimum CPC (cost per click) by category chart on the site. The minimum CPCs range anywhere from $.15 per click (books, movies and music) to $1 per click (printer supplies, plasma and LCD TVs). The homes and real estate category is currently set at $.01 per click for a minimum bid. Based on my organic SEO...

3. Five Fast Steps to Improve Website Usability
Problem: Your website doesn't work like it should, and every day you're losing sales because of it. As much as you'd like to take the time to comprehensively study the problem, you've decided you can't afford to wait. In many instances, you should take some time to step back and look at your entire website and how its usability can be improved. However, there are some things you can begin looking at right now. 1. Checkout More sales are lost at checkout than any single spot on a website. Look at your analytics to see if you have an unusually large number of visitors who abandon their shopping cart before completing the sale. This may indicate a technical or design problem. Have someone look at your checkout procedure to see if it performs as it was initially designed. If it's not, you're likely losing sales. Things to consider include ease of use, payment terms, cart accessibility from each page of your site and helpful instructions. Ask friends to recommend sites and checkout...

4. Many Effective Tools to Detect Stolen Credit Cards, Part 3 of 3
This is the third and final installment in a series outlining and explaining tools to identify and prevent credit card fraud. Previously, we discussed different methods of verification and geographic order tracking. Here are a few more methods you can use to combat fraud. Fraud scoring systems Through custom-built software or made-to-order fraud scoring services, results of the previous tests on good orders are scored and averaged. Every incoming order is then compared against that average, and given a rating of 1 to 100 with 100 being the highest. Points are given for different elements of a transaction, from IP Address, to free e-mail account, to time of day (most cases of fraud occur between midnight and 2 a.m., according to one source), AVS results, amount of sale, type of products ordered, shipment method, different shipping/billing address, certain zip codes, indicative browsing patterns, and so on. Merchants can set their own rules, lowering a score if the country isn't...

5. Conversion: Proflowers.com Ranks High
When Nielsen Online releases its list of highest converting ecommerce websites, Proflowers.com is frequently in the top ten. The latest numbers has it at a stunning 15 percent conversion rate. I'm always open to learn from the best, and while I'm not going to do a page-by-page review of Proflowers.com's site, I thought it would be interesting to review some of the overall concepts that I think make it one of the most successful conversion sites on the web. 1. Do one thing, and do it well. Even though you can purchase cookies, chocolate-covered strawberries and other gourmet gifts via the site, Proflowers.com is primarily focused on flowers. Within flowers it has a great selection of products, with many options to satisfy different visitor types. 2. Landing pages are clear, compelling, and attractive. You experience a sense of having landed in the right place when you visit ProFlowers.com. It's just what you'd expect, with a clear visual indication of the nature of the...